In my previous article about our upcoming 33 Degrees website redesign, we began the process of using content first design to create a content outline. The content marketing process continues with composing the story based upon that outline. The writer(s) will employ voice and tone when composing the content in an effort to engage and…
Read this article Content Marketing: Voice and Tone
When you’re kicking off any major website or product, identifying the target users with personas is an essential step of designing relevant, well-informed solutions. Personas are imaginary user profiles that marketing and user experience designers create to represent the different user types within a targeted demographic. Each persona might use a website or product in…
Read this article 42 Questions to Ask When Developing User Personas
When we kick off a new website project, we like to formally determine the target users for a client’s website with personas. A persona is a fictional character that marketing and user experience teams create to represent a majority of the different user types for a given product, in our case a website. A typical…
Read this article 5 Major Reasons to Use Personas
