When designing a website, every decision communicates something. How your website uses color is perhaps one of the most fundamental decisions. Yet many sites fail to consider the psychology of color and cultural symbolism when it comes to selecting a palette. Websites that fail to consider unconscious associations with color risk alienating or even offending…
Read this article Understanding Color and Cultural Symbolism
Color is an amazing tool that helps communicate ideas effectively. Have you ever had to pick out paint for a room? I’m guessing you know there are a lot of colors to choose from. It can be difficult to know which colors work well together and which contrast. Below we will take a quick look…
Read this article Effectively Communicating with Color Harmony
When we kick off a new website project, we like to formally determine the target users for a client’s website with personas. A persona is a fictional character that marketing and user experience teams create to represent a majority of the different user types for a given product, in our case a website. A typical…
Read this article 5 Major Reasons to Use Personas
Don’t you love it when everything is positioned perfectly? Throughout my life, I’ve strived to have items organized in a particular manner. This worked to my favor with design and website development. Everything on the printed page has a fixed position. Websites were often built with a fixed width which made positioning items within the…
Read this article Tale of Designing for a Responsive Web
In the beginning, there was a website. Then an opinionated coder who said unto thee, “Let there be a blog!” So begins this weekly-ish periodical filled with tails of marketing, social insights, and geek chatter. Exploring all the facets that encapsulate your online brand and leveraging them to achieve the most success with your team.…
Read this article In the Beginning…
