When managing a website, you want to ensure that you’re doing everything possible to improve how search engines index the content of the site. Here are eleven things that should be included on your website to improve the overall SEO performance. Title Tag The title tag is included in the header meta of a web…
Read this article 11 SEO Tips for Every Website
A slow website can frustrate visitors and increase the bounce rate. One of the easiest ways to increase page speed is to compress images prior to upload but remembering to do so each time you add an image to your website can be a hassle. Thankfully, there are a handful of handy image optimization plugins…
Read this article 7 WordPress Image Optimization Plugins Ranked
After spending the last year talking about the ways in which we were improving our website for an upcoming redesign, we are happy to announce that our new website has launched! The website sports a modern WordPress theme along with plenty of under-the-hood advancements. We want to take a moment to reflect upon our process…
Read this article New Website Launch!
Social media is a great way to connect with your readers but it provides you with a minuet amount of time to engage them before their attention has moved on to the next post. Increase reader engagement and improve conversion rates by following these five steps to better social media posts. 1. Use Images & Video
The…
Read this article 5 Steps to Better Social Media Posts
In our upcoming website redesign, we decided to use flexbox for positioning elements within the layout. Flexbox or the flexible box layout module gives a container the ability to determine the best possible layout for the items inside. It has large support across all modern browsers with the exception of Internet Explorer 10 & 11…
Read this article Flexbox Positioning Cheat Sheet
How to handle inline images has been a big challenge in responsive web design and we wanted to integrate a solution into our upcoming redesign. Thankfully, there are now solutions available that a majority of browsers support. The image srcset and sizes attribute along with the <picture> element give developers the ability to deliver the…
Read this article Responsive Images using Srcset, Sizes, and Picture
As we continue to improve our processes for the upcoming 33 Degrees website redesign, we decided it was time to change how we were handling icons. We wanted to move away from using an icon font for pictograms and instead use Scalable Vector Graphics (SVG). Let’s take a look at some of the benefits of…
Read this article SVG Sprite Sheets to the Rescue!
SASS gives front-end developers the power to create nested styles, variables, and perform operator logic inside the style sheet before it is compiled into a CSS file. Currently, the 33 Degrees’ website uses SASS (Syntactically Awesome Style Sheets) for generating the CSS (Cascading Style Sheet) but there are many new features that can now be…
Read this article 5 Techniques to Leverage SASS
In my previous article about our upcoming 33 Degrees website redesign, we began the process of using content first design to create a content outline. The content marketing process continues with composing the story based upon that outline. The writer(s) will employ voice and tone when composing the content in an effort to engage and…
Read this article Content Marketing: Voice and Tone
When we began the internal discussion around our upcoming redesign for the 33 Degrees website, we had a good number of ideas regarding where we wanted to focus our attention. After some debate, it was decided the content and marketing language would benefit from a complete refresh to better target and engage our audience. Let…
Read this article Content First Design: Our Story
