When managing a website, you want to ensure that you’re doing everything possible to improve how search engines index the content of the site. Here are eleven things that should be included on your website to improve the overall SEO performance. Title Tag The title tag is included in the header meta of a web…
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Social media is a great way to connect with your readers but it provides you with a minuet amount of time to engage them before their attention has moved on to the next post. Increase reader engagement and improve conversion rates by following these five steps to better social media posts. 1. Use Images & Video
The…
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In my previous article about our upcoming 33 Degrees website redesign, we began the process of using content first design to create a content outline. The content marketing process continues with composing the story based upon that outline. The writer(s) will employ voice and tone when composing the content in an effort to engage and…
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Previously, we looked at how search engines index websites and how keywords can improve Search Engine Optimization (SEO). Now we will look at improving SEO by utilizing links to communicate more information to visitors and search engines through the use of attributes, descriptive phrases, and creating inbound links. What exactly is a hyperlink? A hyperlink…
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One of the most important factors for where a website ranks in search results has to do with the keywords used on the site. In an earlier post, How Search Engines Index Websites, we looked at the basics of how search engines use algorithms to rank websites based upon hundreds of factors. Now, let us…
Read this article SEO Basics: Using Keywords on Websites
The ranking of a business’s website is foremost in the mind of many people. This is because we associate a site’s volume of web traffic with its prominence in search results. But how do search engines rank websites? Let’s take a look at the basics of how search engines index websites, so we can better…
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We have previously covered how to acquire email subscribers, convert them into customers, and how to keep them engaged with your email marketing program. In our final installment, we will talk about email retention, how to re-engage your subscribers, and how to clean your subscriber list to improve your email delivery. Blog Posts in this…
Read this article Email Marketing Essentials: Retention
We previously discussed the basics of email acquisition and conversion. Now let’s look at how to keep your subscribers engaged with your brand by messaging and targeting subscribers’ interests. Blog Posts in this Series Part 1: Acquisition Part 2: Conversion Part 3: Engagement Part 4: Retention Email Marketing — Part 3: Engagement Your subscribers’ inboxes…
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In our previous blog post, we talked about email acquisition and how to get more people to sign up for your email marketing campaign. Now we are going to discuss using your email as a vehicle to get your recipients to visit your website and make a meaningful transaction. Blog Posts in this Series Part…
Read this article Email Marketing Essentials: Conversion
Email marketing is an essential part of any comprehensive marketing program. Understanding the various ways in which you can implement new strategies around your email marketing program is key to growing your revenue. We will investigate ways you can improve your website and email campaigns to obtain new customers, retain existing customers, and improve open…
Read this article Email Marketing Essentials: Acquisition
