Blogging and search engine optimization (SEO) go hand in hand. There are many advantages to having a blog on your website that you may not realize. We will explore many of the advantages below. With a little planning and preparation, you can create rich content optimized for visitors and search engines alike.
The most important feature of a blog is content. By providing new content with regularity on your website, you will increase the amount of traffic your website will see. Beyond increasing visitors, fresh content can improve your website’s ranking with search engines.
Blogging and SEO Tip
To help search engines make sense of your posts, use keywords in your post titles, headings, and body content that are specific to your website. This helps search engines categorize and rank your blog posts.
To further keep visitors informed and increase their return rate, it’s a good idea to have a newsletter sign-up form. This could be as simple as just their name and email address. By building a pool of opt-in email addresses, you can easily inform your interested readers about upcoming events or specials.
A smart social media strategy can improve your search engine ranking and help you to attract new audiences. A simple way to include social media on your blog is with social sharing buttons. This makes it easy for visitors to share your blog post with their network of friends.
While we’re at it, why not share your blog posts across your social networks? By integrating your social media channels with your blog, you can automatically publish every new blog post to all your company’s social networks to keep your followers informed. Helping to drive traffic and create more off-site links to your website.
… publish every new blog post to all your company’s social networks to keep your followers informed. Helping to drive traffic and create more off-site links to your website.
Google Authorship is a program that Google has established to promote people who write content online. It works by connecting your Google Plus account to your blog. Then anytime your blog posts appear in a relevant search, Google will give slightly more authority to your post and include your Google Plus profile information in-line with your search results. This is a great way to improve the likelihood of someone clicking on the link for your post.
Web Authority is the ranking weight search engines give to your website. The stronger your web authority, the higher your website will rank in the search results. All search engines will rank your web authority differently but it will improve as your website gets more visitors, more keyword rich content, and more links back to your website from related websites across the web.
When considering advertising on your blog to offset costs or earn extra income, sponsors will negotiate prices based upon your website’s viewership. Viewership is determined by your website analytics platform which tracks visitor statistics. Improved web authority can help you negotiate higher rates with sponsors as your blog reaches new visitor milestones.
Improved web authority can help you negotiate higher rates with sponsors as your blog reaches new visitor milestones.
As you can see, the benefits of blogging and search engine optimization are immense. It may even appear daunting at first but by making a commitment and continually investing a small portion of your time, your blog will increase your website’s traffic and improve your search engine ranking. It is never too early to get started, so start blogging today!