Color and Cultural Symbolism

Understanding Color and Cultural Symbolism

When designing a website, every decision communicates something. How your website uses color is perhaps one of the most fundamental decisions. Yet many sites fail to consider the psychology of color and cultural symbolism when it comes to selecting a palette. Websites that fail to consider unconscious associations with color risk alienating or even offending…
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Beginning

In the Beginning…

In the beginning, there was a website. Then an opinionated coder who said unto thee, “Let there be a blog!” So begins this weekly-ish periodical filled with tails of marketing, social insights, and geek chatter. Exploring all the facets that encapsulate your online brand and leveraging them to achieve the most success with your team.…
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