There has been a lot of talk about interface design with the latest releases of operating systems for smartphones including Android, iOS and Windows Phone. Popular interface styles have recently come in and out of fashion like skeuomorphism and flat design. Skeuomorphism focuses on making design elements represent their real world counterparts. Flat design focuses…
Read this article Elements and Principles of Design
Early in the design process, after creating user personas, we develop wireframes for a website or user interface (UI). A wireframe is a simple drawing consisting of lines, boxes, and simple grayscale graphics depicting page elements, organizing its content and communicating hierarchical structure. The wireframe design process provides numerous benefits to the client, designers, and…
Read this article Wireframe Design Process
The ranking of a business’s website is foremost in the mind of many people. This is because we associate a site’s volume of web traffic with its prominence in search results. But how do search engines rank websites? Let’s take a look at the basics of how search engines index websites, so we can better…
Read this article SEO Basics: How Search Engines Index Websites
People spend countless hours engaging with their smartphone. Whether making a phone call, playing games, watching videos, listening to music, reading a book, or surfing the web, we have come to rely on these devices. Our phones are quickly accessible from our pocket or purse when we need to look up an answer to any…
Read this article Smartphones: A Dramatic Shift in Our Buying Habits
We have previously covered how to acquire email subscribers, convert them into customers, and how to keep them engaged with your email marketing program. In our final installment, we will talk about email retention, how to re-engage your subscribers, and how to clean your subscriber list to improve your email delivery. Blog Posts in this…
Read this article Email Marketing Essentials: Retention
We previously discussed the basics of email acquisition and conversion. Now let’s look at how to keep your subscribers engaged with your brand by messaging and targeting subscribers’ interests. Blog Posts in this Series Part 1: Acquisition Part 2: Conversion Part 3: Engagement Part 4: Retention Email Marketing — Part 3: Engagement Your subscribers’ inboxes…
Read this article Email Marketing Essentials: Engagement
In our previous blog post, we talked about email acquisition and how to get more people to sign up for your email marketing campaign. Now we are going to discuss using your email as a vehicle to get your recipients to visit your website and make a meaningful transaction. Blog Posts in this Series Part…
Read this article Email Marketing Essentials: Conversion
Email marketing is an essential part of any comprehensive marketing program. Understanding the various ways in which you can implement new strategies around your email marketing program is key to growing your revenue. We will investigate ways you can improve your website and email campaigns to obtain new customers, retain existing customers, and improve open…
Read this article Email Marketing Essentials: Acquisition
When you’re kicking off any major website or product, identifying the target users with personas is an essential step of designing relevant, well-informed solutions. Personas are imaginary user profiles that marketing and user experience designers create to represent the different user types within a targeted demographic. Each persona might use a website or product in…
Read this article 42 Questions to Ask When Developing User Personas
Blogging and search engine optimization (SEO) go hand in hand. There are many advantages to having a blog on your website that you may not realize. We will explore many of the advantages below. With a little planning and preparation, you can create rich content optimized for visitors and search engines alike. Viewer Engagement The…
Read this article Blogging and Search Engine Optimization
